INAX unveils advanced Japanese bathroom technology in first PHILBEX in Iloilo City

(L-R) Architect Tony Morales, INAX brand leader Flor Matildo, Visayas region account manager Cy Macasero and trade marketing officer Fe Saplala with Moostbrand sales officer Eliza Pineda

INAX unveils advanced Japanese bathroom technology in first PHILBEX in Iloilo City

Some of the country’s top architects and designers recently gathered for the first-ever regional leg of Philippine Building and Construction Expo (PHILBEX) at the Iloilo Convention Center, Iloilo City, to experience the latest innovations and technologies in design and construction.

One of the largest and most anticipated gatherings for architects and designers in the Philippines, PHILBEX saw a showcase of over 130 booths that included INAX, the leading sanitary ware in Japan, together with its partner dealer Moostbrand Home Depot. 

Hundreds of excited participants flocked to the  INAX interactive booth to experience the exceptional Japanese bathroom innovations on exhibit during the three-day expo.

Sharing the spotlight with INAX bathroom collections is its electronic bidet technology, an outstanding feature of its shower toilets which has a side panel remote to control various toilet functions like water volume and temperature for dual nozzles, and flushing. Guests were wowed by such features as heated seat, hot water storage type and anti-bacterial features for the seat, cover, nozzle and panel.

INAX showroom at PHILBEX Iloilo

The event also gave visitors a peek into another INAX innovation -  the Hyperkilamic Technology (INAX Surface Coating) which applies a nano-layer of silver on the ceramic surface of toilets that inhibits bacteria to prevent dirt buildup. Its Zircon material – a mineral contributing to durability and brightness – helps the glassy surface to stay smooth, resisting abrasion and staining. With certification under the Japanese Industrial Standards for antibacterial performance, the Hyperkilamic Technology reduces cleaning effort thanks to its silver ion and durable finish that help maintain hygienic surfaces and support long-lasting product appearance.

 

From toilet innovations, INAX presented Cerafine™ technology which was developed to elevate the aesthetics and functionality of washbasins. Inspired by traditional Japanese motifs, the Cerafine™ is made using specially formulated clay to retain its ultra-thin edges and elegant form to embody the strength and refined simplicity of the brand.

These technologies are featured in well-loved INAX products which are the main highlight of the exhibit, the S Series Collections, starting off with the  S600 Line, a collection of intelligently designed products that look like pieces of art. Combining Japanese spatial aesthetics with modern innovations, and includes toilets, basins, showers & faucets as well as bathtubs. 

Visitors were also amazed by the S400 Line collection which consists of toilets, basins, showers & faucets, and accessories, masterfully designed using light and shadows to transform the bathroom into a space that allows you to recharge and spend a moment of reflection.

Meanwhile, the S200 Line offers a full line-up of thoughtful and reliable bathroom products for compact spaces. Designed for the urban lifestyle, the S220 Line offers the Maxi-Compact bathroom for the ultimate balance of usability, beauty and spaciousness in modest-size bathrooms. 

Completing the showcase is the S100 Line –  a Smart-Basic bathroom collection perfect for small spaces. With designs that are practical and functional, the full-line up of bathroom products are easy-to-use and long-lasting at a modest price.

Present to introduce INAX’s Japanese bathroom innovations to attendees during PHILBEX were  INAX Visayas Region account manager  Cy Macasero,   trade marketing officer Fe Saplala,  and   INAX brand leader Flor Matildo. Joining them were  Moostbrand sales officer Eliza Pineda and sales supervisor April Fajardo.

Without a doubt, the first ever PHILBEX in Iloilo City allowed INAX and Moostbrand to strengthen its partnership with professionals from the construction and design sectors, showcasing advanced Japanese bathroom technology for residential, office and hospitality spaces. 

Visit the INAX showroom soon at Moostbrand Home Depot located at 168 McArthur Highway Buhang Jaro, Iloilo City, Philippines.

For more updates on INAX, visit www.inax.com.ph and follow @INAXPhilippines on Facebook and @inax.philippines on Instagram.