Buo ang Saya ng Pasko: Jollibee Reminds Us What Makes Christmas Truly Complete
In a world that’s busier than ever, where distances separate loved ones and life’s challenges test our spirits, Jollibee’s latest holiday campaign, “Buo ang Saya ng Pasko,” shines a light on the joy found in being together, whether family is defined by blood, by bond, or by choice.
The heartwarming campaign captures real-life stories that resonate with every Filipino. From a nurse celebrating a night shift with hospital colleagues to a security guard sharing laughs with fellow workers, from couples treating pets as family to a single mother enjoying a simple Jollibee meal with her daughters, and a large extended family reuniting across generations, the film shows that Christmas is truly complete when we share it with those we love.
Dorothy Dee-Ching, VP and Head of Marketing for Jollibee Philippines, shares:
"Filipino Christmases are special because of the love we share and the joy we bring to one another. Family has always been at the heart of every Christmas, but as times change, so do the ways we define family. We hope this campaign reminds everyone that Christmas isn’t perfect or traditional, it’s complete when we’re together and there’s Jollibee on the table. Buo ang Saya ng Pasko."
Accompanied by an original soundtrack, the new Jollibee Christmas film highlights the warmth, laughter, and connection that make the holiday season unforgettable. No matter how the faces around the table change, the message remains clear: as long as we’re together, Christmas is joyful and complete.
This season, Jollibee encourages everyone to cherish the moments with family, big or small. After all, as the film beautifully says: “Tunay ang ligaya basta’t tayo’y magkasama. Dito, sarap ang pinagsasaluhan. Buo ang saya ng Pasko.”
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