What Dating Is Like Today

To celebrate the first anniversary of Viber Dating, its integrated online dating experience, RakutenTV Viber today publishes the inaugural “The State of Modern Dating” report. The new report explores how users interact on Viber Dating, connecting the dots from the first “hey” to the “we” of lasting relationships. It provides benchmarks, actionable tips, and forward-looking predictions for navigating the evolving landscape of modern dating.

Key findings and themes from The State of Modern Dating report include:

 The power of authenticity: Users who create profiles that show their personality, interests, and a reflection of themselves are consistently the most noticed.

When the thumb stops moving: While initial attraction is important, thoughtful communication and shared values are essential for deeper connections.

Diverse connections: Showcasing stories from various regions, the report demonstrates the universal human desire for connection and how Viber Dating facilitates it for a broad audience.

Actionable advice: The report offers practical tips such as being honest about intentions, prioritizing genuine connections over endless swiping, taking time before meeting in person, and the transformative power of a simple, heartfelt message.

The findings are based on anonymized, aggregated user statistics and voluntary internal surveys among Viber Dating users conducted in 2025, including the Philippines. The report is a chock full of interesting points that can help guide people in making real connections online, including:

People love pets and sports. The top interests for women are dogs and cats. Meanwhile, for men, basketball and soccer take the top spot.

What do women want in dating? Better privacy. This is what a huge majority (65%) of women surveyed declared as their #1 request. Their favorite feature is the “hide profile from contacts,” which allows Viber Dating users to hide their profiles from select individuals or even all of their contacts to safeguard privacy and prevent awkward interactions with an ex or colleagues.

Majority of daters are on the app to seek serious relationships, and women declared that they liked Viber Dating for the convenience of meeting people outside their usual social circles (33%) and being able to chat with a potential match before meeting them in person (31%). Clearly, once an authentic spark is made, people seek to deepen connections they’ve established outside of the dating app by taking it to private chats or even offline.

Sunday and Monday evenings are the best times to swipe to maximize matches on Viber Dating.

Fun facts for astrology fans: the most Liked signs are Leo, Capricorn, and Aquarius. The most selective ones, meanwhile, are Sagittarius, Libra, and Virgo.

Launched on Valentine’s Day 2025 within the Viber app first here in the Philippines, Viber Dating is a space to find genuine connections with real people. Since its launch, Viber Dating has quickly evolved into becoming a key element of Rakuten Viber’s super app mission: to offer users valuable experiences across all aspects of their lives.

“It’s incredibly rewarding to see that since we launched Viber Dating, our users have embraced authenticity, from crafting personal bios to engaging in conversations, ultimately leading to real love stories and even engagements,” says Nadav Melnick, Chief Product Officer at Rakuten Viber. “This report now offers insights to everyone who is looking to create meaningful relationships by intention, not by chance. Dating is not just about successful matches; it’s about the celebration of real human connection, backed by data.”