If you’re reading this, you’re exactly who Century Tuna is looking for!

Every two years since 2006, fitness enthusiasts from all over the country have vied for the prestigious title of Century Tuna Superbod. In the past, only a chosen few were given the honor of showcasing their physiques on the national stage in the final bet for life-changing prizes from Century Tuna.

This year, Superbods is becoming more than just the fitness showcase you know. The brand is moving beyond the elite to spark a movement that celebrates the ‘Superbod’ in everyone.

This reflects the brand’s vision for a more protein-fit Philippines, Superbods is widening its focus on chiseled builds in order to recognize the universal discipline, setbacks, and comebacks behind them.

Ushering in a new era of fitness for all – no matter your shape, size, or starting line, this is your moment to join the ranks. Century Tuna invites you to join a community that values your unique pace. This year, you’re not just watching from the sidelines, your journey is the story Superbods is waiting to tell.

The Commitment to Fitness 

The creation of Superbods marked Century Tuna as the first Filipino brand to launch a nationwide fitness challenge. Over the years, the event has grown into one of the Philippines’ hottest competitions.

This 20-year milestone will mark an expanded definition of what it means to be a ‘Superbod’. Where rock-hard abs and high-definition muscles once took the spotlight, this new era now also celebrates perseverance and consistency. Choosing to begin – and to keep going – will now become a big part of the Superbod definition in 2026.

“We want to see more people believe they can be a Superbod,” says Carlo Endaya, Century Tuna General Manager and Group Business Head. “At Century Tuna, we want everyone to know that they have the potential for greatness – being a Superbod is a movement they can be a part of.”

Today’s Superbod can come from anywhere: elites at their peak, re-starters finding their rhythm, and even first-timers taking that first step. Through this, the brand hopes to spark a deeper commitment to health and fitness across the nation.

To celebrate two decades of health, Century Tuna, the brand that has provided the reliable fuel that powered the journeys of Superbods for 20 years, is transforming the landscape so no one is left behind. It is creating a new era of fitness anyone can dive into, beginning with a community-led challenge where your unique starting line is the only one that matters.

The New Era of Superbods 

Century Tuna kicks off 2026 with an open invitation to step into the Superbod Era challenge. For the first time ever, the Superbods stage is wherever you stand. From every corner of the Philippines, Superbods is looking for more than just elite performance; it’s looking for the unstoppable self-starters that want to keep moving.

Superbods is calling on you to define fitness on your own terms. Your journey. Your pace. Your Superbod title. The Superbod Era Challenge has arrived—and it’s waiting for you.

Strava, a fitness app that tracks progress and mileage, powers the Superbod Era Challenge, the first of its kind in Superbods history. The task is simple: log a total of 40 KM within 45 days – by walk, jog, or sprint – and unlock rewards like Century Tuna vouchers and Superbods merchandise.

This challenge is all about committing to progress, chasing it at your own pace, and getting rewarded for it at the finish line. To recognize their commitment to their Superbod era, the first 5,000 finishers will receive an exclusive Century Tuna singlet and an in-app badge.

Taking things even further, a whopping Php 20,000 will be raffled off to 20 finishers. Whether you complete the 40 KM in your first week or take all 45 days, Century Tuna is ready to reward every challenger’s endeavor and success.

Endaya adds, “Starting is the most important step to becoming a Superbod. Century Tuna can give them that push, both as quality fuel and as the gateway to a community that encourages everyone to take that step forward.”

With Century Tuna as both a trusted source of everyday nutrition and the originator of Superbods, Filipinos now have a truly rewarding way to commit to a healthier, protein-fit lifestyle – one that recognizes effort as much as results.

You Can Be the Next Superbod 

Century Tuna calls on anyone ready to turn intention into action.

If you’re reading this, maybe you’ve been meaning to start for a while now. The runs you said you’d take. The habits you said you’d build. The version of yourself you keep putting off.

Don’t let this opportunity pass you by– let Century Tuna set you on the path of progress.

Rise to the challenge.

The new era of Superbods is ready. Will you answer the call?

Follow Century Tuna’s official pages for more announcements on Superbods 2026. Facebook: www.facebook.com/CenturyTuna

Instagram: www.instagram.com/centurytunasuperbods